Investing in Mobile Apps Has Plenty of Room to Grow

The Gartner analysts concluded that corporations have begun to spend more money on mobile software, but they’re also spending more on other kinds of development to support a comprehensive mobility strategy. They are also benefiting from the reduction in development costs, leading to these unlikely statistics.

Today’s businesses may use mobile apps for a variety of reasons, from increasing employee efficiency to connecting customers with easy appointment booking, sales collateral and even one another through social networks. According to Gartner, most large corporations focus on having their own, custom apps developed from the ground up. However, some use off-the-shelf templates branded to suit their company. A couple common examples of off-the-shelf apps include Evernote and Box however off the shelf solutions are typically not highly impactful to the core business.

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